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4/1/2026

April 30 Webinar to Break Down Brand Licensing Strategies for Toy Companies

An upcoming Toy Association webinar will provide a practical and strategic overview of how brand licensing drives growth and market authority in the toy industry.

3/27/2026

April 2 Webinar: How Generative AI is Changing Toy Searches

Last call to register! Toy industry professionals are reminded to sign up for “The New Rules of Toy Discovery: How AI Is Influencing Marketing, Communications, & Shopper Behavior Within Generative Search,” a Toy Association webinar taking place Thursday, April 2 at 2 p.m. (Eastern).

3/23/2026

March 26 Webinar: New Data on Gen Alpha’s Media Consumption Habits

Last call to register! Toy industry professionals are reminded to sign up for “Media Consumption Habits of U.S. Gen Alpha 2026: Key Takeaways for Toy Brands,” a Toy Association webinar taking place this Thursday, March 26, at 2 p.m. (Eastern).

3/17/2026

This Thursday's Webinar: New Market Research on the American Kid Consumer

Last call to register! Toy industry professionals are reminded to sign up for “Understanding the 2026 American Kid Consumer: Routines, Media Behaviors, & Brand Influence in the U.S. Toy Market,” a Toy Association webinar taking place this Thursday, March 19 at 2 p.m. (Eastern).

3/6/2026

GEO is the New SEO: How this Strategy Fits into Product Marketing (April 2 Webinar)

Registration is now open for an upcoming Toy Association webinar that will explore how artificial intelligence is transforming the way consumers discover products online, and what brands must do now to remain visible as generative search continues to shape purchase decisions.

2/25/2026

SuperAwesome Report on Modern Fandoms Available to Toy Association Members

For Gen Alpha and Gen Z, fandom isn’t just about what they watch or play — it’s how they connect, create, and express who they are.

2/20/2026

Upcoming Webinar: Media Consumption Habits of Gen Alpha & Key Takeaways for Toy Brands

Learn more insights during an upcoming Toy Association webinar that will share the influence Generation Alpha has on the U.S. toy market, where their attention and their parents’ spending is moving, and how to drive targeted advertising solutions powered by data.

2/18/2026

New Market Research on the 2026 American Kid Consumer (March 19 Webinar)

During an upcoming Toy Association webinar, participants will learn key findings from new research conducted by BrandTrends on U.S. kids’ behavior, including their daily routines, media consumption habits, and more.

2/3/2026

U.S. Toy Industry Returns to Growth in 2025, Circana Reports

Following two years of stagnation and decline, the U.S. toy industry returned to growth in 2025.

1/27/2026

Global Toy Industry Rebounds in 2025 as Sales Rise 7%

After three consecutive years of decline, the global toy industry staged a strong comeback in 2025, delivering renewed growth driven by pop culture relevance, licensed products, and increased engagement from teens and adults.

1/16/2026

Latest Trend Hunter Report Explores the Power of Social Good in Action

Toy Association members can now access a complimentary new Trend Hunter report that examines how brands across industries are moving toward initiatives that foster social good, inclusivity, and sustainability. These trends outlined in the report illustrate how brands can unlock new growth opportunities by meeting rising consumer expectations for positive societal and environmental contributions.